Branded Content, UK Style
From the Sneak Adtack International desk Given all the ads in sheep’s clothing we see here in America, it’s easy to think the US has a monopoly on stealth marketing. Not so, according to this post on...
View ArticleThe Branded Content Boiler Room
This is the face of branded content as depicted by a weekly newsletter from the Custom Content Council, “the leading professional organization for branded content and content marketing in North...
View ArticleWall Street Journal Finally Catches Up with Sneak Adtack
From our Where You Been? desk This distressing piece ran in yesterday’s Wall Street Journal Media & Marketing section (web headline: “Don’t Sleep on Content Marketing”). ‘Content Marketing’ Goes to...
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